Eddie Bauer’s North American store operator is preparing a Chapter 11 bankruptcy filing that could shutter nearly 200 locations across the United States and Canada, according to published reports, effectively dismantling the outdoor retailer’s brick-and-mortar footprint in North America.
The scale of the closures has prompted renewed scrutiny of the company’s recent brand direction, as critics point to years of explicitly political and identity-focused messaging that they say marked a sharp departure from the company’s traditional product-driven image. Executives and statements by the company for years deployed left-wing tropes about white…
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