The Federal Trade Commission (FTC) is negotiating a potential settlement with major advertising companies to resolve a dispute that alleged that the advertisers violated federal antitrust laws by coordinating boycotts against platforms as Elon Musk’s X, according to a report.
The FTC started an investigation last year, seeking information into whether the world’s largest advertising firms such as Publicis Groupe, WPP, Dentsu, Havas, and Horizon Media, along with many advocacy groups, engaged in anticompetitive behavior by withholding advertising dollars from certain destinations.
A potential agreement would bar the advertisers from directing…
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