Federal Trade Commission (FTC) Chairman Andrew Ferguson announced a settlement that bars major advertising firms from colluding to boycott platforms based on disfavored political viewpoints.
“The ad agencies’ brand-safety conspiracy turned competition in the market for ad-buying services on its head,” Ferguson said in a written statement. “The antitrust laws guarantee participation in a market free from conduct, such as economic boycotts, that distort the fundamental competitive pressures that promote lower prices, higher quality products and increased innovation.”
“As we explain in our complaint, the brand-safety agreement limited competition…
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