Monday on Fox Business Network’s “Mornings with Maria,” former Anheuser-Busch executive Anson Frericks applauded Budweiser’s effort to “pivot” from the Dylan Mulvaney endorsement that lost his former employer market share.
“Well, advertisers, as you mentioned, paid $8 million to $10 million this year for ads,” Frericks said. “They better be getting banged for their buck. And I think they do that for two reasons. One, the commercial has to be memorable, and then second, it needs to change consumer behavior. And as you know, over the last couple of years, Budweiser has been in a tough spot with — there were some commercials that they had with…
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