The White House will launch a TikTok account on Thursday highlighting cabinet activity, Breitbart News has learned.
The @Cabinet account is set to go live around noon on Thursday, according to a senior White House official. Cabinet members are technically prohibited from joining the platform, so the launch of a unified cabinet account works around that obstacle.
The account launch comes as the official White House TikTok account, @whitehouse, has been very successful in reaching young adults, who show a higher engagement rate on the platform than with traditional and most other social media platforms.
Over 60 percent of the audience for the…
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