Tesla’s grip on the U.S. EV market is slipping as rivals launch new models and offer aggressive incentives to buyers. According to new data, Tesla’s market share has dropped to its lowest point since 2017, when both Elon Musk and his car company were far less well known than they are today.
Reuters reports that Elon Musk’s Tesla, once the dominant force in the U.S. EV market with over 80 percent market share, has suffered a market share erosion in recent months. According to exclusive data from research firm Cox Automotive, Tesla’s U.S. market share fell to just 38 percent in August 2025, the lowest level since October 2017 when the company…
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