Elon Musk’s Tesla has experienced a 40 percent plunge in sales throughout Europe, with the EV giant facing growing competition from Chinese EV company BYD.

CNBC reports that Elon Musk’s Tesla has suffered a 40 percent plunge in sales in Europe for the month of July compared to the same period last year, according to data released by the European Automobile Manufacturers Association (ACEA) on Thursday. The company recorded only 8,837 new car registrations in Europe last month, marking its seventh consecutive month of declining sales in the region.

In stark contrast, Chinese rival BYD has enjoyed a surge in its European sales, with new car…

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