Elon Musk’s Tesla has launched a new product that no one was expecting — a high-end pickleball paddle that the company claims it spent more than a year developing.
Business Insider reports that Elon Musk’s Tesla has ventured into the world of pickleball with the launch of a $350 pickleball paddle. The product, a result of a partnership with Selkirk, a sports equipment manufacturer, marks Tesla’s latest foray into lifestyle merchandise.
The Tesla-branded pickleball paddle, made of carbon fiber with a foam core, is touted as being “optimized for high-performance play.” Tom Barnes, Selkirk’s co-owner and director of research and development…
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