E1, the electrified raceboat equivalent of F1, known for its sustainability-first mission and its famous team owners like Tom Brady , LeBron James, and Rafael Nadal, is partnering with Roc Nation Sports International (RNSI) to expand its global audience.
According to the official launch release, the partnership will be focused on content creation, leveraging “RSNI’s cultural influence and talent ecosystem to showcase E1’s purpose-driven ethos through compelling storytelling and creative campaigns.” The agreement between the two entities runs through the remainder of the 2025 season, which at the time of writing, includes races in Lago…
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