The Walt Disney Company has agreed to pay a $10 million fine to settle a Federal Trade Commission (FTC) complaint over some of its “Made for Kids” YouTube videos that had collected kids’ personal data without parental consent.
Disney must adhere to the 1998 Children’s Online Privacy Protection Act (COPPA) rules moving forward after the company was caught gathering children’s data on incorrectly labeled, ad-targeted content via videos made for kids under the age of 13, according to a report by TheWrap.
The settlement reportedly comes six years after the FTC started mandating that YouTube label children’s content as “Made for Kids” (MFK).
The FTC…
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