Dean Martin’s Christmas Takeover Concludes, As Multiple Albums Reach New Highs

Dean Martin is one of a handful of legacy acts whose current fates on the charts are tied to the holidays. The crooner returns to the Billboard lists every December with albums that feature his most popular seasonal tunes, and some of those cuts also make a home on a handful of rosters as well.

In some years, stars like Martin hit new peaks on a list or two, thanks to renewed interest in all things related to Christmas. The late vocalist manages to see two projects rise higher than ever this frame—and on multiple charts, as well.

The crooner lifts a pair of albums to newly-established peaks on the Billboard 200 this week. The Dean Martin Christmas Album is the bigger win between his two current favorites, as it leaps 10 spaces to land at No. 21, which is a loftier rung than it’s ever appeared in before.

Dino’s Christmas sits several dozen slots lower on the same ranking, though its ascent is far more dramatic. That Christmas collection bolts from No. 125 to No. 60, which is also a new peak for that set.

Luminate reports that consumption of both of those albums increased by more than 50% last week when compared to the period before. The Dean Martin Christmas Album shifted a little more than 43,000 equivalent units, which is up almost 55%. Dino’s Christmas, meanwhile, managed 21,500 equivalent units. That sum is 60% larger than the frame prior.

While both albums sold several hundred copies, streaming platforms are where they really succeeded. The two titles find space on the Top Streaming Albums chart, Billboard’s ranking of the most-streamed full-lengths in the country, and one of them reaches the roster for the first time.

The Dean Martin Christmas Album slides from No. 30 to No. 16 on the Top Streaming Albums chart, which is further north than it’s ever appeared before. Dino’s Christmas debuts further down on the relatively new roster, as it opens at No. 43. Martin’s performance on the ranking, which didn’t exist until decades after his death, is a reminder of how much Americans love holiday music—especially when it comes from him.