Cracker Barrel’s stock price fell by double digits this week after the company unveiled a new logo that removes the chain’s signature barrel and seated figure, marking the first major design change in nearly half a century.
CNN reported that shares of the company ‘nosedived more than 12%’ on Thursday following the rollout of the company’s new logo, which eliminates the image of a man sitting beside a barrel and instead features only the restaurant’s name in brown text on a yellow background. Marketing experts told the outlet that the decision could risk alienating loyal customers if the company fails to communicate the changes effectively.
The…
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