Chipotle CEO Scott Boatwright publicly admitting that the company is now aiming its marketing and pricing toward households earning over $100,000 a year is a confession that fast food no longer functions the way it used to . What began as the cheap, quick alternative to a sit-down meal has mutated into something unaffordable for the very demographic it was designed to serve.
The interim CEO’s comment that the typical Chipotle customer now falls into the six-figure income bracket and that modest menu price increases are planned is nothing more than a crystallization of the inflationary pressures choking the economy and the erosion of real…
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