Various Hollywood celebrities, from Joseph Gordon-Levitt to Natalie Portman, have launched the Creative Coalition on AI to advocate the rights of creators.
Founded by 18 people, the group said it will fight against unethical business practices that aims to use AI as a means to disenfranchise creators.
“We’re all frankly facing the same threat, not from generative AI as a technology, but from the unethical business practices a lot of the big AI companies are guilty of,” Joseph Gordon-Levitt said in a video posted on X. “The idea is that through public pressure, through collective action, through potentially litigation and eventually…
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