READING, ENGLAND – AUGUST 27: (EDITORIAL USE ONLY) Oli Sykes of Bring Me the Horizon performs on the … [+]
Bring Me the Horizon released their highly-anticipated new album Post-Human: Next Gen in May, and the project quickly became a big hit on charts in a number of major markets. Months after the title’s debut, it’s back on several rankings, as fans continue to show their support for the set.
Post-Human: Next Gen was recently released on physical formats for the first time, months after it was first uploaded to download stores and streaming platforms. The title’s availability on CD and vinyl have helped it become a commercial win again, as sales of the studio effort exploded.
Luminate reports that in the past tracking frame, Post-Human: Next Gen sold another nearly 4,900 copies in the U.S. The week prior, it didn’t quite manage even 50 copies. Bring Me the Horizon’s full-length experienced a 9,820% increase in actual purchases in just a matter of a few days.
Those several thousand purchases help Post-Human: Next Gen not only return to the Top Album Sales chart, but rise higher than ever. This week, the hard rock collection reappears on Billboard’s list of the top-selling EPs and full-lengths in the country at No. 16. That’s a new peak for the title on the genre-agnostic roster.
Post-Human: Next Gen also manages to find its way back to another ranking, though it doesn’t shoot to a new peak. Bring Me the Horizon sends their latest offering to No. 16 on the Top Hard Rock Albums chart this frame. The release previously ruled the list when it was brand new.
Now that Post-Human: Next Gen is available on wax, it’s eligible for the Vinyl Albums chart, and it reaches that ranking for the first time this week. Bring Me the Horizon’s project starts its time on the vinyl-only Billboard tally at No. 9, bringing the band back to the highest tier for the fourth time.
Post-Human: Next Gen debuted at No. 36 on the Billboard 200 back in May, but Bring Me the Horizon may have benefited more if they had waited to release the album when physical copies were ready. They essentially split their album’s performance into two distinct tracking weeks, which led to a somewhat lackluster ranking on the most important albums tally in the country.
On the Billboard 200, Post-Human: Next Gen ranks as the band’s lowest-charting proper album in well over a decade. The last time they saw a title land lower was with their 2008 effort Suicide Season, which only climbed to No. 107.
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