Saint Patrick’s Day Is a $7.7 Billion Consumer Event
We are told that Saint Patrick died on this day in the year of our Lord 461. Although the parades in New York, Boston, and Chicago may be the most famous in the United States, they were not the first. The first recorded Saint Patrick’s Day parade in what is now America took place in St. Augustine, Florida, in 1601, and St. Augustine traces a related celebration to 1600, which means we have been holding an Irish wake in this country for more than four and a quarter centuries.
It is said that on Saint Patrick’s Day everyone wants to be Irish. But that is not quite true. The National Retail…
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