Bots now generate more web traffic than humans – Cloudflare

“Welp, that happened faster than I predicted,” Cloudflare co-founder and CEO Matthew Prince wrote on X on Wednesday. He stated that he had expected automated traffic to overtake human activity only in 2027, but that “agentic traffic” has grown rapidly enough for bots to pass humans “for the first time in the Internet’s history.” 

The shift is primarily being driven by AI agents – automated systems that browse, retrieve, and process web content on behalf of users. While a human might visit a handful of websites before making a purchase or researching a topic, an AI agent can scan thousands of pages in order to produce an answer or complete a task.

Cloudflare’s figures suggest that much of today’s web activity is no longer ordinary browsing by people clicking through pages, but machine-to-machine traffic with automated systems requesting data from websites, apps, services and databases. The data covers web traffic only and does not include activities such as streaming, messaging, gaming, or app usage.

The trend has revived debate over the “dead internet theory,” the idea that much of online activity is increasingly generated by bots, automated accounts, and AI systems interacting with other machine-made content.

The rise of bot traffic has also threatened the internet’s advertising-based business model. Since bots do not click on ads, concerns have been raised about whether websites may eventually charge AI agents for access to content.

Meanwhile, researchers have also noted that large parts of the older web have been disappearing. A 2024 Pew Research Center study found that 38% of webpages that existed in 2013 were no longer accessible a decade later, fueling concerns that the open web is being transformed from a space built around human browsing into one increasingly dominated by automated systems.