Apple is reducing its plans for a virtual health coach service as the company reassesses its approach to the wellness services market.
Bloomberg reports that Apple is scaling back plans for a virtual health coach service as part of an effort to rethink how the company approaches the huge market for wellness services. The initiative, code-named Mulberry, was wound down in recent weeks, according to people with knowledge of the matter who asked not to be identified because the move was not made public.
The company now plans to take some of the features it had planned for the AI-powered offering and roll them out individually over time within its…
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