Apple is preparing to launch an advertising program within its Maps application as part of an ongoing effort to increase revenue from its services division.
Autoblog reports that Apple is preparing to launch an advertising program within its Maps application as part of an ongoing effort to increase revenue from its services division. The initiative represents the company’s latest move to expand its advertising business and diversify income streams beyond hardware sales.
According to sources familiar with the matter who requested anonymity due to the confidential nature of the plans, an official announcement regarding the new advertising…
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