This Halloween, shoppers are getting a treat instead of a trick at the candy aisle. Retailers are rolling out discounts on Hershey chocolates and other sweets, giving consumers a rare break from rising prices, according to a Reuters report.
Research from Jefferies and Datasembly found that Hershey’s seasonal candies were marked down earlier and more deeply than in past years, with one major retailer putting more than half of its Halloween selection on sale by early October. The markdowns suggest stores are eager to keep the holiday spirit—and sales—alive, even as shoppers stay cautious.
While overall grocery prices remain elevated, candy…
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