A First-Of-Its-Kind Snack In The U.S. Is Set To Disrupt The Industry

You know that story. It’s mid-afternoon and you’ve had enough coffee to fuel a rocket ship, yet you are so tired that you cannot focus on anything, much less on your work tasks. A company from San Antonio, Texas is sending reinforcements to fight the afternoon slump with a new type of snack, 3pm AFTERNOON BITES™.

The first-of-its-kind in the U.S., these tasty cookies contain postbiotics and their groundbreaking health benefits, designed to help overcome the dreaded drop of energy during the workday. Rather than pump yourself up with coffee or energy drinks, the idea behind 3pm AFTERNOON BITES is that you can get that same energy boost from a delicious, better-for-you snack.

“Too often, better-for-you snacks disappoint on taste or fall short on clean nutrition,” says 3pm, LLC CEO, Eduardo Domínguez. “With 3pm AFTERNOON BITES™, we set out to do better by crafting a soft-baked cookie that feels homemade, tastes great, and delivers real functional benefits. It’s the best of both worlds, and we believe consumers will notice.”

This innovative product is poised to disrupt the $53 billion snack industry and offer a new standard for functional snacks that actually taste great.

The cookies are available in two varieties – Cranberry/Flaxseed and Dark Chocolate/Almond – and retail starting at $4.98 for the box of five cookies. They are currently available at select H.E.B stores in Texas and through the grocery store’s website, and will be available via Amazon starting in June. The company is aiming for a product line expansion as early as fall 2025 and nationwide retail availability in 2026.

What Are Postbiotics?

Postbiotics are bioactive compounds which are gaining recognition for their broad range of science-backed benefits. Studies have shown that postbiotics can provide lasting benefits including year-round immune support to help maintain productivity and performance.

Unlike probiotics, which can be sensitive to temperature and time, postbiotics are stable at room temperature, making them easier to store and more reliable for consumers. This added stability ensures that the health benefits remain consistent and effective from the moment the product is manufactured until it is consumed, offering a level of convenience and reliability that traditional probiotics cannot match.

3pm AFTERNOON BITES™ is also a good source of protein and fiber, and contains low added sugar, fat and sodium. It contains plant-based ingredients, protein, and IMMUSE® LC-Plasmapostbiotic, a non-GMO, allergen-free, vegetarian dietary supplement discovered by Kyowa Hakko’s parent company Kirin Holdings Co., Ltd.

“3pm AFTERNOON BITES™ is more than just another better-for-you snack. It is a wellness-driven brand helping people through innovative products, community efforts, and partnerships that promote balance and wellbeing”, says Domínguez. “We believe healthy living should feel natural, supportive, and delicious.”