Phia, a shopping assistance startup co-founded by Bill Gates’ youngest daughter Phoebe, has been accused of improperly claiming credit for online sales it did not generate, according to testing conducted by multiple organizations and independent researchers.
Bloomberg reports that a browser extension created by Phia, an advertising startup co-founded by Phoebe Gates, daughter of Microsoft co-founder Bill Gates, has been found to claim commissions for sales it did not actually influence, violating policies across multiple digital platforms. The company markets itself as a personal shopping assistant that helps users locate the lowest prices on…
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