Democrat Brian Poindexter’s first general-election ad in his campaign to unseat Rep. Max Miller doesn’t directly mention the Republican’s well-publicized family drama — but it makes the subtext impossible to ignore.
The minute-long ad titled “Daughters” features Poindexter’s three children — Ashley, Makayla and Taylor — telling stories about their dad as they sit in front of family photos. His campaign is launching a six-figure buy on digital, cable and broadcast television this week.
“He always shows up: for family dinner, for our games, to help with homework — even when he’s not helpful,“ the daughters say. “He shows up for everyone, coworkers, neighbors and our whole community. For anyone who’s getting hurt or needs a hand.”
Poindexter has leaned on his working-class background and a focus on affordability issues in his campaign against Miller, without explicitly making an issue of Miller’s legal battle with his ex-wife. In the “Daughters” ad, Poindexter again attempts to thread the needle, amplifying his family values and commitment to community without attacking Miller directly.
Miller is facing allegations of abuse from his ex-wife, Emily Moreno, the daughter of Ohio Sen. Bernie Moreno. Miller has denied any wrongdoing, including accusations that he poured hot water on Emily Moreno, held a gun to her head and broke his daughter’s collarbone.
The allegations have put national spotlight on the competitive Cleveland-area district, and Democrats are investing to flip the seat.
The ad ends with Poindexter saying in a voiceover, “I’m not going to D.C. for me. I’m going for my daughters — and yours.”
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