Elon Musk’s social media platform X has reached a settlement with the World Federation of Advertisers, ending a contentious legal battle that began in 2024 over allegations of an advertising boycott.
TechCrunch reports that the settlement between X and the advertising trade group was announced in a joint statement on Wednesday, bringing to a close Musk’s effort to hold advertisers legally accountable for reducing their spending on the platform due to brand safety concerns.
X had filed a lawsuit against the World Federation of Advertisers (WFA) in 2024, accusing the organization of orchestrating what it described as a systematic illegal boycott of the platform. The lawsuit came after X experienced...
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