Brussels earlier accused the US company of anti-competitive practices in the ad tech market
US President Donald Trump has threatened the EU with a probe that could lead to higher tariffs after the bloc fined Google for violating antitrust laws.
The European Commission on Friday ordered the US company to pay a €2.95 billion ($3.5 billion) fine for allegedly abusing its dominant position in the advertising technology market by favoring its own display services.
Regulators said the practice allowed Google to charge high fees, harming rivals and online publishers. The company was told to stop the “self-preferencing” practices, address conflicts of interest, and present a compliance plan within 60 days or face further penalties.
Trump blasted the ruling in a post on Truth Social, calling it “unfair” and “discriminatory.”
“Europe today hit another great American company, Google, with a $3.5 Billion Dollar fine, effectively taking money that would otherwise go to American Investments and Jobs,” he wrote.
“We cannot let this happen to brilliant and unprecedented American Ingenuity and, if it does, I will be forced to start a Section 301 proceeding to nullify the unfair penalties.”
Section 301 of the 1974 Trade Act allows Washington to penalize foreign countries for practices deemed harmful to US commerce, including through tariffs.
Trump has criticized the EU for targeting US tech giants with privacy and antitrust rules stricter than those in America. His latest warning comes weeks after securing a trade deal that imposed a 15% tariff on most EU exports while scrapping tariffs on US industrial goods. The deal drew backlash from EU officials, who said it favored Washington.
Google rejected the commission’s ruling and vowed to appeal.
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Google reported $264.6 billion in ad revenue in 2024 – 75.6% of its total income – cementing its status as the world’s largest advertising firm. The latest fine is the fourth penalty the EU has levied against it since 2017. Google also faces a trial in the US later this month over a separate Justice Department case in which a judge found it held illegal monopolies in online advertising technology.
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