Crowds on Demand CEO Adam Swart revealed in an interview this week that his company was offered a $20 million contract for an astroturfed nationwide anti-Trump demonstration scheduled for Thursday.
Crowds on Demand is the “largest protest company in the country,” Swart said, noting that they specialize in corporate publicity and celebrity publicity. “We’re probably best known for political advocacy group publicity, that is, creating crowds of peaceful, enthusiastic demonstrators to turn out in favor of a particular cause or in opposition to one.
As The Gateway Pundit reported, leftist groups have planned over 400 protests across the nation on the anniversary of the death of Democrat activist and congressman John Lewis.
Like many other recent nationwide days of protest, including the now-infamous “No Kings” day, the “Good Trouble Lives On” protests are being organized by the 50501 Movement.
An interactive map on the 50501 Movement website shows the locations of all the protests.
These types of demonstrations are known for using paid participants and agitators to stir up the crowds. As seen in Los Angeles, California, thousands of suspected paid rioters were present, and one individual was indicted on federal charges for delivering bionic face shields to the rioters.
“Interests aligned with the organizers of the July 17 movement have approached us, and in fact, we rejected an offer that probably is worth around $20 million,” Swart revealed in an interview with NewsNation’s Brian Entin. Swart says he turned the contract down.
“I just don’t think it’s effective,” he said, adding that “it’s going to make us all look bad.” He cited Trump’s continued support despite the ongoing protests for the ineffectiveness of these movements. “This is the same old noise that has failed to land with the American people this last 6/7 months.
Swart told Entin that his company has a “large network of people” that they “compensate” for turning out to demonstrations.
Swart did not say who exactly offered him the $20 million to maintain the privacy of his clients, Entin said after he interviewed Swart.
Entin further reported, “he said he had some concern about violence based on what he’s seen in the past, but mostly he just doesn’t think that it’s productive or really making a difference, big picture, about how the country feels about President Trump. And he says he just didn’t want to get involved.”
During the interview, Swart noted that peaceful demonstrators could be lumped in with “a violent agitator throwing a molotov cocktail” and create a “very big problem” with police being unable to differentiate between protestors and rioters.
Via Brian Entin on X:
Entin: Have the organizers of the July 17 demonstrations approached you?
Swart: Interests aligned with the organizers of the July 17 movement have approached us, and in fact, we rejected an offer that probably is worth around $20 million.
Entin: $20 million?
Swart: Correct. I mean, this is a nationwide thing, right? It’s not to say I would have made $20 million personally, but the value of the contract would have been worth around that amount, nationwide, to organize huge demonstrations around the country, but personally, I just don’t think it’s effective. So, I’m not trying to call myself virtuous for rejecting it. What I’m saying is, I’m saying I’m rejecting it, not because I don’t want to take the business, but because, frankly, this is going to be ineffective. It’s going to make us all look bad.
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