Once dismissed as a beginner’s crutch for people who couldn’t roll their own, the humble joint, now widely sold as a “pre-roll,” has become one of cannabis’ hottest commodities: potent, precise and proudly pre-packed. According to a new industry report from Custom Cones USA, Headset and Lake Superior State University, Americans sparked more than 316 million pre-rolls in 2024, fueling $3.1 billion in sales and claiming more than 15% of the entire legal market.
What’s behind the boom? Two things: infusion and innovation.
According to the report, infused pre-rolls (joints enhanced with concentrates like hash, oil or kief) now dominate the…
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